GUESS DEBUTS AT THE MIAMI SWIMSHOW WITH THE SS18 BEACHWEAR COLLECTION

23 Jun

New York, NY – This summer 2017, GUESS will make its debut at the annual Miami SwimShow, one of the largest swimwear tradeshows in the world located at the Miami Beach Convention Center from July 22nd to 25th. Among the industry’s most established and long-standing exhibitions, the SwimShow attracts annually more than 7,500 brands and buyers from 60 countries across the world and showcases in excess of 2,500 lines. The tradeshow will be hosted in the heart of South Beach, a vibrant destination with stunning beaches and an exciting nightlife.
GUESS will showcase its Spring/Summer 2018 Beachwear collection, a delivery that will be distributed globally with the goal of developing the brand’s market penetration in under-represented areas, such as Northern Europe, USA and Asia. The GUESS SS18 Beachwear collection is inspired by lively tropical moods to urban influences with retro vibes.

The collection’s palette of electric hues, such as bright purple, water green and peacock blue, enhance the tropical palms and exotic flowers seen on the prints. Metal details and studs on all-over prints toughen up a romantic and bohemian mood. Flower compositions alternate with patterns inspired by Middle Eastern motifs, in dynamic shades including summer orange and deep jungle green.

The carefree spirit of the Californian hot season is expressed in fun prints with floral motifs and geometric patterns, along with deconstructed gingham and stripes, and all highlighted by bold pop colors. Lycra and microfiber underlie statement silhouettes, from stunning monokinis to a vast assortment of bikinis in different styles. Most pieces are designed for a smooth transition from beach to party, and can be paired with stylish cover-ups.

For him, palms and flowers bloom in all-over prints that instantly evoke idyllic tropical paradises, in a clash of bright hues such as vivid blue and shocking pink. The beautiful Huntington Beach, an iconic Californian destination and the birthplace of surfing, is the source of inspiration for typical surf motifs on prints. Basic and light nylon featured on shorts in various on-trend styles, along with lycra and a special stretch nylon capable of providing the perfect mix of lightness and performance.

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