Tag Archives: glasses

Prada Cinema 2017

22 Jun

The Prada Cinema Eyewear Collection campaign film presents a deceptively simple story of a day at the movies. A playful homage to the cinematic escape and the transformational fantasies of film. 

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Introducing Marciano Los Angeles Women: FW17 musthaves

17 Jun

Celebrating the brand’s roots, the strategy involves the inauguration of the new brand name, Marciano Los Angeles, as a tribute to its native city – a constant source of inspiration.
The MARCIANO GUESS FW17 collection marks the introduction of a significant brand repositioning strategy, launched by GUESS with the aim of leveraging new opportunities and taking the brand to the highest echelons of the global fashion industry; Marciano Los Angeles!
Utterly feminine and sophisticated, the Marciano Los Angeles FW17 collection brings to the table an unexpected combination of bold colours, refined textures and shiny metallic details, for a touch of seductive elegance. 

Dolce & Gabbana Ortensia :: a very limited edition…

15 Jun

For the Ortensia Collection, Dolce&Gabbana takes inspiration from a romantic blooming garden. The new sunglasses in the collection express the atmosphere of an English garden, full of delicate hydrangeas, in a Sicilian villa that once belonged to an aristocratic British family.
Each piece in the collection is characterised by soft and elegant colours together with delicate decorations that are reflected in Dolce&Gabbana’s sunglasses.

Limited edition: no prices available for this collection! Only available in Dolce & Gabbana boutiques.

Ray-Ban :: New Communication Campaign by Steven Klein

12 Jun

Wednesday, April 19, 2017 — The Luxottica Group – one of the leading names in the global eyewear sector and the owner of iconic sunglasses brand Ray-Ban – has unveiled its new 2017 communication campaign, which draws on the creative instincts of renowned American photographer Steven Klein.
Featuring seven stunning shots, the Ray-Ban campaign is a healthy rebellion against the accepted logic of a society built around stereotypes – stereotypes that prevent us from truly being ourselves. Steven Klein captures the very moment in which the protagonists shake off the past to liberate themselves, realise their potential, change and set themselves apart without ever turning back. The campaign is sometimes irreverent, sometimes impertinent, but always authentic. As Ray-Ban turns 80, the concept of authenticity -embodied by the brand’s signage- is stronger, bolder and more surprising than ever.


“The campaign is about diversity and individualism” explains Klein. “The whole concept of the campaign is based on creating a world where people are leaving one world, entering another world based on the idea of never looking back. One of the great things about doing this campaign was that it felt authentic in the sense that whoever wears Ray-Ban takes on their own identity and the glasses do not wear them.”


The subjects of the images wear models that have either gone down in Ray-Ban history, as the timeless Ray-Ban Aviator, the evergreen Ray-Ban Clubmaster, the relaunched Ray-Ban The General or models that just hit the shelves for the first time, like the Ray-Ban Blaze and Ray-Ban Dean styles.


The visuals will be featured on a range of different channels including surprising and new digital content that will be revealed sooner than you think…Stay tuned!

Giorgio ARMANI the Power of Wood

26 Oct

PRADA eyewear :: white elegance

25 Oct