Tag Archives: guess

GUESS FW17: GUESS x A$AP Rocky London capsule collection

5 Oct

A$AP Rocky and his umbrella company, AWGE opened a New York-style bodega at the world famous department store, Selfridges on October 2, 2017 through October 11th.  Rocky felt it was important for London, and the many different parts of Europe, to experience first-hand what an authentic New York bodega looks like.  The AWGE Bodega, located in a hidden corner of the store’s lower ground floor, has aisles packed with food, toys, films in addition to the GUESS x A$AP Rocky London capsule.

The capsule’s pieces are inspired by vintage logo-centric styles from the GUESS archives.  The GUESS x A$AP Rocky Londoncollection leads with signature stripes, logo tee’s and an oversized denim jacket for fall. Long and short-sleeved pinstriped GUE$$ logo shirts are the core of the capsule and are dipped in orange, baby blue and pastel yellow tones. To balance out the collection, a light-wash 90’s icon oversized denim jacket embroidered with “$” in “GUE$$” on the back modernizes the timeless GUESS design and lends a subtle nod to the collaborator. The throwback vintage feel lends itself to mens and womens dressing.

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Trend Women FW17: Fur Sure

18 Sep

Fur is back for sure! Warmth and style come together in elegant or edgy looks. As an accent on collars, sleeves and hoods or as a total package, fur is the upgrade your winter coat needs.

Indoor Trend: FW17

17 Sep

Chic activewear has become a wardrobe staple we all want to look fresh, unique and sexy. High performance clothing helps us achieve all our health goals, as well as keeps us flawlessly stylish. The trend colours feature all shades of pink, grey, black, blue, green and neon hues. Think technical fabrication finished with statement prints, branding and colour blocking.

High performance streetwear with an emphasis on technical ability is now a legitimate look.

TREND: Underwear Men FW17

12 Sep

Top picture: DIM

This winter it’s all about back to basics. Think timeless white briefs, festive red boxers and back to business blue tones. Change it up with some subtle dots and stripes and you’re ready to start the day in style.

Photos below:

DIM

GUESS

MANNED

GUESS

Picture: MANNED

Men FW17:: Denim Musthaves

2 Jul


Brands are getting more experimental with denim than ever – dressing jeans up, or ripping them apart in all new ways. From light indigo to sky blue, a quality pair of jeans is one of those crucial wardrobe must-haves for every modern man. 


Denim becomes the aesthetic foundation of the season. So when it’s not too hot or cold, denim is the perfect go-to piece for sartorial assurance.


The denim selection we made offers the perfect compromise between both comfort and style.


Campaign Image by Lee Cooper

Introducing Marciano Los Angeles Men: FW17 Musthaves

28 Jun

GUESS has launched a significant brand repositioning strategy for MARCIANO GUESS with the aim of leveraging new opportunities, developing the brand’s potential and taking it to the highest echelons of the global fashion industry. 
This repositioning targets sophisticated, fashion conscious consumers across a growing number of regions. Celebrating the brand’s roots, the strategy involves the introduction of the new brand name, Marciano Los Angeles, as a tribute to the brand’s native city. Los Angeles is currently enjoying a renaissance as a capital of fashion, art and culture, and is a constant source of inspiration thanks to its large community of international artists, designers and innovators. 


The entire collection will be enriched by a luxuriously contemporary look and feel, with scrupulous attention paid to details and finishes. The offering will be expanded with a full range of updated proposals, from daywear to outerwear, endowing any outfit with a strong personality and completing them with bags and shoes, for smart total looks. 

GUESS DEBUTS AT THE MIAMI SWIMSHOW WITH THE SS18 BEACHWEAR COLLECTION

23 Jun

New York, NY – This summer 2017, GUESS will make its debut at the annual Miami SwimShow, one of the largest swimwear tradeshows in the world located at the Miami Beach Convention Center from July 22nd to 25th. Among the industry’s most established and long-standing exhibitions, the SwimShow attracts annually more than 7,500 brands and buyers from 60 countries across the world and showcases in excess of 2,500 lines. The tradeshow will be hosted in the heart of South Beach, a vibrant destination with stunning beaches and an exciting nightlife.
GUESS will showcase its Spring/Summer 2018 Beachwear collection, a delivery that will be distributed globally with the goal of developing the brand’s market penetration in under-represented areas, such as Northern Europe, USA and Asia. The GUESS SS18 Beachwear collection is inspired by lively tropical moods to urban influences with retro vibes.

The collection’s palette of electric hues, such as bright purple, water green and peacock blue, enhance the tropical palms and exotic flowers seen on the prints. Metal details and studs on all-over prints toughen up a romantic and bohemian mood. Flower compositions alternate with patterns inspired by Middle Eastern motifs, in dynamic shades including summer orange and deep jungle green.

The carefree spirit of the Californian hot season is expressed in fun prints with floral motifs and geometric patterns, along with deconstructed gingham and stripes, and all highlighted by bold pop colors. Lycra and microfiber underlie statement silhouettes, from stunning monokinis to a vast assortment of bikinis in different styles. Most pieces are designed for a smooth transition from beach to party, and can be paired with stylish cover-ups.

For him, palms and flowers bloom in all-over prints that instantly evoke idyllic tropical paradises, in a clash of bright hues such as vivid blue and shocking pink. The beautiful Huntington Beach, an iconic Californian destination and the birthplace of surfing, is the source of inspiration for typical surf motifs on prints. Basic and light nylon featured on shorts in various on-trend styles, along with lycra and a special stretch nylon capable of providing the perfect mix of lightness and performance.

Introducing Marciano Los Angeles Women: FW17 musthaves

17 Jun

Celebrating the brand’s roots, the strategy involves the inauguration of the new brand name, Marciano Los Angeles, as a tribute to its native city – a constant source of inspiration.
The MARCIANO GUESS FW17 collection marks the introduction of a significant brand repositioning strategy, launched by GUESS with the aim of leveraging new opportunities and taking the brand to the highest echelons of the global fashion industry; Marciano Los Angeles!
Utterly feminine and sophisticated, the Marciano Los Angeles FW17 collection brings to the table an unexpected combination of bold colours, refined textures and shiny metallic details, for a touch of seductive elegance. 

Guess – Fall/Winter 2017 – Lookbook Women

14 Jun

The Guess Jeans FW 2016 collection revels in a play of contaminations, balancing Eastern zen-like peace with a Western urban attitude. 

The “Eastern Promises” leitmotif running through the collection produces a delightful mix that brings out a sophisticated and dynamic sense of style.

Guess Kids FW17: Alphabet City

14 Jun

Vivid pop colors such as fuchsia and yellow reveal a street-chic energy and vitality that becomes decidedly funky when combined with animal prints on bomber jackets and dresses. Girly garments are embellished with glitter and tulle, for a glamorous twist, or with placed prints, for an urban-rock flair. Denim, mostly in black and grey washes, come with studs, rips and sequins for an added dash of dynamism, while a special brushed denim provides added softness and warmth. Statement overwear in mixed fabrics includes a denim jacket lined with stars-and-stripes printed fur, and a twill parka lined with fuchsia fur.