Tag Archives: sport

adidas by Stella McCartney FW17

15 Jul

Designed for creative movement 
– Specialised pieces engineered for ultimate performance whatever the workout or weather –


– Dedicated footwear for indoor and outdoor running, training and beyond –


– Crafted with a focus on sustainability and versatile style –


adidas by Stella McCartney debuts a distinctive new visual identity for Fall/Winter 2017 with a fresh logo design and a collection engineered to inspire creativity in any workout or weather. This season and beyond, adidas by Stella McCartney celebrates originality in sport, encouraging women to nurture both mind and body through movement, whether working up a sweat in the studio or discovering a new challenge outside in nature. Demonstrating the brand’s commitment to cutting-edge performance, sustainable materials and inimitable style cues, the Fall/Winter 2017 collection offers dynamic designs engineered for exploring different environments, no matter the workout of choice. 

Reebok Classic Selects Machine Gun Kelly to Its Growing Roster of Trailblazing Artists

26 Jun

Machine Gun Kelly to Front New Club C Sneaker Campaign
Reebok Classic is excited to announce today the addition of creative triple threat Machine Gun Kelly as one of the newest faces of the brand.

Machine Gun Kelly will join the ranks of Reebok Classic’s like-minded collective of inspirational style and music trailblazers including Future, Teyana Taylor and Rae Sremmurd. Hailing from Cleveland, OH, Machine Gun Kelly has become a staple in pop culture as a musician, producer and actor, having appeared in three feature length films in 2016. Renowned for his rebellious and counter culture oriented attitude, he is currently supporting his celebrated third studio album release, which explores a more introspective side to his persona.“We’re very honored to welcome Machine Gun Kelly to the Reebok family this year,” said Damion Presson, Director Global Entertainment Marketing. “He has such a great energy around him and connection to his fans through his message. His dynamism truly connects to our brand and really comes through in everything he touches. Announcing the new partnership to his fans over his social channels (Twitter, Instagram) today, Machine Gun Kelly is highlighting the rebirth of Reebok’s popular Club C sneaker. Originally designed in 1985 for the tennis court, the Club C sneaker has found its stylistic home on the street and is now one of the brand’s most celebrated OG silhouettes. As the face of the new campaign, Machine Gun Kelly will be sporting these stylish sneakers on his extensive summer tour throughout Europe and the United States this year. Commenting on the new partnership, Machine Gun Kelly said, “This is going to be the best summer, not only because of my new album and the tour, but also this partnership with Reebok Classic. It’s awesome to have a brand like Reebok support what you stand for as well as your creative vision, and I’m excited to show you what a Reebok and Machine Gun Kelly collaboration is all about.”

Adidas StellaSport Fall-Winter 2017

14 Jun

Make the world your playground in vibrant and playful prints
– Cool cloud designs, lettered graphics and colourful jewel patterns –
– Pop meets performance in versatile pieces designed for action –

– Move from sportswear to streetwear in a heartbeat –


Adidas StellaSport presents the Fall/Winter 2017 collection: designed for discovery. From free running to free styling; studio to street and anywhere in between, the adventure continues into the new season through vibrant graphics offering distinct versatility. Exploring the world through movement, action girls showcase their prints with pride in styles designed for playful pauses and impromptu workouts.